In our search for finding materials and techniques that perfectly complement our designs and also grant them an ethnique and cultural artisan value, we have traveled most of our country. This tour has filled us with experiences and led us to understand that Colombia is a very diverse territory with a great variety of materials and fibers that have allowed our artisans to continue telling their ancestral stories day by day.

Today we want to share our route of the straws, those magical places of our country where our artisans find their raw material and we find the history that goes behind.



An area located in the most northern and even arid part of Colombia is our first stop on this route through our straws important material for the execution of our hats and handcrafts. Is the high Guajira and in the mountain range of the Macuira, it is where the ISII straw is harvested, with which our Wayuu hats are woven. This oasis in the middle of the desert has the perfect balance between the typical heat of the area and the humidity of the forest making it a suitable place for this type of straw to be produced. So our guajiros artisans have the raw material they require to delight us with their already famous fabrics. And we find a unique place in the middle of the desert.

Second stop, Boyaca and its JUNCO, from the heat of the desert to the cold of the mountain, we arrive at the Tenza Valley. Where we bring the straw with which we knit our SANTA ROSA and SANTA SOFIA hats, a straw with an impeccable handmade work, in which the straw is braid and is caught with a needle and the material called fique straw to give it a natural and durable style. This straw that only grows in the lagoons must be harvested in summer, because at another time of the year it is not suitable for use. It is thus that the harvesters of the area make their own humid zones in their farms so they can be planted in the optimum conditions and harvested in the very best moment to be used. This is our memorable story, that creativity and tenacity of our farmers, that adapt their lands so their harvests are special and be able to provide their artisans with a straw of quality.

In Cauca’s territory, we find a material that enhances our head pieces and hats, the CHOCOLATILLO this straw that is usually seen in the typical Colombian basketry, has the ability to give body to all the pieces that we designed for our haute couture line. The variety of colors are a result of the different processes in which the straw is dyed with diverse leaves and spices as achiote, puschama and embisca leaves; and its particular bright is the result of the women job in the scraping of fibers with a machete. Our third stop became a bet to reinterpret the use of a material already known to make baskets, in the design of hats and fascinators.



Keeping up with this route, we go down to a zone called El Guamo, in the Tolima state. Their Palma Real is the fiber we use to weave or SAN JUAN hat. This Straw is maleable and easy to be shaped. More than a region this zone of Tolima is known because their people is a natural hat user. They use the hats to say things about their modos without saying any word. Just the way they are uisng the hat they wore. So we pass through our fourth stop and finish our travel in the last place of this route.

Sandona, in Nariño, is an excelence center for the Iraca Straw, wich is named toquilla, jipa or jipijapa too. From this town arrives the Iraca Straw our Usiacuri artisans use to weave our crowns LUPITA, CIELO and GLORIA. This straw use a technique where the fibers never get twist so they achieve a compact unifrom and really thin material that we use to make our ORIGEN and CELESTE hats, pieces that are characterize by being light.

And then it is the final stop in that route. And then we start our way in the construction of a Brand with a different visión of Colombia. And our products made with love and dedication show the world our origin and roots.


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